As voice assistants such as Siri, Alexa, and Google Assistant become increasingly popular, voice search is quickly becoming a significant trend in digital marketing. Voice search is the use of voice commands to search for information using a device such as a smartphone, smart speaker, or wearable device.
According to a study by Comscore, it’s estimated that 50% of all searches will be conducted using voice commands by 2025. This means that businesses need to adapt their digital marketing strategies to take advantage of this trend.
Here are some ways that businesses can prepare for the future of voice search in digital marketing:
- Optimize for Conversational Keywords: Voice search queries tend to be more conversational and longer than traditional text-based searches. Businesses need to optimize their content and website for these conversational keywords to rank higher in voice search results.
- Provide Concise Answers: Voice searches often require quick and concise answers. Businesses can provide this by creating content that directly answers common questions related to their industry or product.
- Local SEO: Voice search is often used for local searches such as “Where is the nearest coffee shop?” Businesses can optimize their local SEO efforts to appear in local voice search results by including location-based keywords in their content.
- Invest in Audio Content: With the rise of voice assistants, audio content such as podcasts and audiobooks are becoming increasingly popular. Businesses can invest in creating audio content to reach a larger audience and improve their voice search rankings.
- Use Structured Data: Structured data can help search engines understand the content of a website and provide relevant information to voice search queries. Businesses can use structured data markup to provide more accurate and useful information to voice search queries.
In conclusion, voice search is a significant trend in digital marketing that businesses need to prepare for. Optimizing for conversational keywords, providing concise answers, investing in local SEO, creating audio content, and using structured data can help businesses improve their voice search rankings and reach a larger audience. By adapting to the future of voice search, businesses can stay ahead of the competition and improve their digital marketing efforts.